Aven launched a Bitcoin-backed Visa card that lets holders borrow against their BTC without selling it. Credit lines reach up to $1 million. The product addresses a real pain point for Bitcoin holders. You get liquidity without triggering capital gains taxes or losing your position in a volatile market.

This sits in a category of products that's grown quiet. Crypto lenders offered similar features during 2021, but many collapsed after the 2022 cycle. BlockFi, Celsius, and others promised yield and credit lines. They blew up. Survivors learned that collateralized lending requires serious risk management.

Aven's structure matters here. Using Bitcoin as collateral is straightforward compared to yield products. The company holds the asset. You borrow stablecoins or fiat. The mechanics are simpler than what killed previous platforms.

The Visa card angle adds distribution. You can actually spend the borrowed money. That's different from borrowing into cold storage.

The $1 million cap targets high-net-worth holders. This isn't a product for everyone. It's for people sitting on significant Bitcoin who need cash without liquidating.

Watch the terms closely. Interest rates, liquidation ratios, and how they handle market crashes will determine if Aven avoids the pitfalls that buried its predecessors.